Learn about the hot summer trends taking over the beauty industry. Our blog will give you insight on what your clients are looking for this beach season!
As the sun shines bright and temperatures rise, summer brings a fresh wave of trends and styles. Salons play a crucial role in helping clients embrace the season's essence and look their best during the sunny months. From breezy hairstyles to vibrant nail art, summer presents an exciting opportunity for salons to offer on-trend services and captivate their clients. In this blog post, we'll explore some of the top summer month trends for salons, ensuring you stay ahead of the game and deliver the hottest looks of the season.
Summer is the perfect time to experiment with sun-kissed hair colors that mimic the natural highlights achieved by the sun. Balayage, babylights, and ombre techniques can create a beautiful, beachy effect that complements the season. Offer clients personalized consultations to determine the most flattering shade and placement, resulting in effortlessly radiant locks that embrace the summer vibes.
Effortless Beach Waves
Nothing says summer like tousled beach waves. The carefree, textured look is in high demand during the sunny season. Help clients achieve those enviable waves by offering services such as beach wave perms or styling techniques with curling wands or texturizing sprays. Educate clients on the best products and techniques to maintain their beachy waves at home, ensuring they can rock the look all summer long.
Playful Nail Art
Summer is all about vibrant colors and bold nail art. Encourage clients to embrace their creativity and opt for fun designs inspired by the season. Think tropical prints, fruity patterns, sunset-inspired ombre, or even playful animal prints. Offering a wide range of nail art options, along with gel or long-lasting polish, will keep clients coming back for regular touch-ups and trying new designs throughout the summer.
With the warm weather, clients are looking to achieve that natural, glowing complexion. Focus on skincare treatments that hydrate, nourish, and protect the skin from sun damage. Offer customized facials, exfoliation treatments, and recommend SPF-infused products to help clients achieve a radiant and healthy summer glow. Educate clients on the importance of sun protection and how to maintain their skin's health during the sun-soaked months.
Pop of Color
Summer is the perfect time to experiment with vibrant and playful colors. Encourage clients to embrace bold hues in their makeup, whether it's a vibrant lip color, colorful eyeliner, or a pop of bright eyeshadow. Offer makeup consultations and tutorials to help clients discover and confidently rock the shades that suit their features and personality. Consider curating a collection of summer-themed makeup palettes or collaborating with local makeup artists to host summer makeup workshops.
Fresh and Natural Hairstyles
Summer often calls for low-maintenance hairstyles that keep clients cool and comfortable. Recommend styles like braids, ponytails, messy buns, or top knots that not only keep hair off the neck but also exude a fresh and effortless vibe. Provide clients with styling tips and product recommendations that help maintain these looks throughout the day, even in high humidity. The shag and the mullet are more easy-to-style cuts that have become more popular over the last few years.
Summer presents an exciting opportunity for salons to tap into the season's trends and offer clients a refreshing and on-trend experience. From sun-kissed hair and beach waves to playful nail art and glowing skin, embracing these summer month trends will keep your salon in high demand and your clients looking their best. Stay ahead of the game, provide personalized consultations, and educate clients on maintenance and aftercare to ensure they can confidently rock the summer looks all season long. Let the sunny vibes inspire your salon and help your clients feel like summer royalty.