Here are 5 easy ways to boost sales during this busy season with your salon software!
We all know how busy the holiday season can be and with some of the biggest spending days of the year coming right up, you need to be prepared for all the traffic. Clients will be booking up your appointments and still expecting quality experiences in store! With these methods, you can focus on strong marketing strategies for your small business salon and deliver on the remarkable service your clients deserve.
1. Sell online gift cardsA recent study found that approximately 75% of consumers regularly purchase gift cards from small businesses. Want your salon to be
2. Promote gift cards
Another way to boost your revenue in the holiday months is to advertise gift card promotions. Clients love to give and receive gift cards for their favorite salon and its services. Make sure that you are on their wish list! There are many different options to develop incentives for gift card purchases like “buy a $100 gift card, get an additional $20 gift card for free” or create a package deal such as “buy 3 gift cards, get one free”. You can also discount gift cards by percentage or add a bonus amount based on the amount purchased within your Envision Cloud Salon Software.
3. Offer Packages
Within our salon software, you can design package offerings and group services and products to market to your clients. As an example, after a cut and color treatment, clients are always recommended particular retail products to maintain the vibrancy. You can package these services and recommendations in one holiday bundle. Additionally, you can propose family bookings with a combination of services for multiple clients. Each option can be marketed as holiday specials for clients to maximize sales during the holiday season.
4. Provide Easy Check-In & Check-Out Options
When your salon schedule is booked up for the day and you’re looking for ways to save time, it helps when clients can fully check-in and out on their own. Clients can use the Custom App check in feature or your salon can download the Envision check-in app on a tablet to place by the front desk. We know how tricky it can be for stylists to take on all the front desk responsibilities when your hair salon is packed. This frees up the front desk representatives to focus their attention on finalizing retail sales and other upsells. While staff generates more profit for the business, the clientele experiences an effortless and efficient reception process.
5. Send mobile paymentsAlong with the expedited front desk through the My Dash app or kiosk,